BERGDORF GOODMAN Art Matters! Hosted by Linda Fargo and Kyle DeWoody

On February 4th, art bloomed in the windows of Bergdorf Goodman like early spring flowers.  Art Matters!, a new, ongoing series of art-inspired windows and events, kicked off NYC Fashion Week at the legendary Fifth Avenue department store.  Bergdorf’s collaborated with Kyle DeWoody, Co-Founder and Creative Director of Grey Area, to inaugurate Ten Artists for Ten Spaces, a platform in which ten emerging contemporary artists create installations in ten locations throughout the store. Ten Artists for Ten Spaces features paintings, sculpture, video, and site-specific installations by participating artists Christopher Astley, Mattia Biagi, Kristin Cammermeyer, Sebastian Errazuriz, Lionel Estève, Peter D. Gerakaris, Andrea Mary MarshallAdam Parker Smith, Kasper Sonne, and WXYZ by Laura Wass. Site-specific locations include the iconic Fifth Avenue Bergdorf’s (Women’s Store) windows, Fifty-Eighth Street Bergdorf’s windows, and on the Main and Third Floors. A series of Art Matters! projects will run from February through May of this year.

Grey Area’s Kyle DeWoody worked closely with Bergdorf’s Creative Team to select artists and supervise the Art Matters! project.  Linda Fargo, a revered gatekeeper of style and SVP of Fashion Office and Store Presentation, states in Bergdorf’s official press release, “It’s exciting to turn a new generation of artists loose in our windows. We have a great following of both New Yorkers and visitors who might not get to see the work of these incredible artists otherwise. We like the idea of using our windows as an evolving gallery to reflect the synergy of art and fashion.” Bergdorf Goodman President, Joshua Schulman adds, “Bergdorf Goodman has a long history of artistic collaborations from window displays, to events, to limited edition merchandise. By partnering with Grey Area we hope to extend the reach of contemporary artists and create surprising retail product.”

Linda Fargo, Bergdorf Goodman SVP of Fashion Office and Store Presentation, and Grey Area's Creative Director and Co-Founder Kyle deWoody and and Co-Founder Manish Vora

Linda Fargo, Bergdorf Goodman SVP of Fashion Office and Store Presentation, and Grey Area’s Creative Director and Co-Founder Kyle deWoody and and Co-Founder Manish Vora

A Perfect Ten, from Left to Right: Christopher Astley, Adam Parker Smith, Peter D. Gerakaris, Kristin Cammermeyer, Linda Fargo, Kasper Sonne, Andrea Mary Marshall, Sebastian Errazuriz, Laura Wass, David Hoey

A Perfect Ten, from Left to Right: Christopher Astley, Adam Parker Smith, Peter D. Gerakaris, Kristin Cammermeyer, Linda Fargo, Kasper Sonne, Andrea Mary Marshall, Sebastian Errazuriz, Laura Wass, David Hoey

On the evening of February 4th, Kyle deWoody (Grey Area) and Linda Fargo (Bergdorf Goodman) hosted a private reception to celebrate the creative laurels of the ten artists who made installations for Art Matters! Guests like style maven Robert Verdi and Teen Vogue’s Amy Astley populated the Third Floor boutiques, mingling in the “Andrea Mary Marshall-mosphere” which was stippled with provocative videos and sumptuous splatter-paint installation works (those Chinese fans!) by performance artist Andrea Mary Marshall.  Harmonizing with the avant-garde environment was a fabulously fashion-forward crowd. Highlights include Linda Fargo’s technicolor fur dream coat, Laura Wass’s violet and chartreuse colored locks with a matching iridescent dress, Kyle deWoody’s urban cool black and white checked shoes, the monochromatic punk chic style of Zuzu Griffin and Khary Simon, and Peter D. Gerakaris’ Rappaccini Origami Terrarium inspired necktie and pocket square.

Linda Fargo and Laura Wass

Linda Fargo and Laura Wass

Kyle deWoody, Acme shoes

Kyle deWoody, Acme shoes

Zuzu Griffin and Khary Simon

Zuzu Griffin and Khary Simon

Peter D. Gerakaris, Rappaccini Origami Terrarium necktie & pocket square

Peter D. Gerakaris, Rappaccini Origami Terrarium necktie & pocket square

For those of you who live in New York and have not yet visited the Art Matters! project at Bergdorf’s, find time for this visual feast of art and fashion!  And for those of you who live out of town (or just in a neighboring borough, ah-hem Brooklyners) come visit! Like individual chords, each installation has a different pitch. Some are soft and sensual, some are sharp and spiky. When viewed altogether, the works deliver an enticing melody that recalls recent interdisciplinary museum shows like Alexander McQueen: Savage Beauty and/or Jean Paul Gaultier: From the Sidewalk to the Catwalk. Currently, Art Matters! is the best free exhibition in town, and after you are done viewing the works, you can visit Manhattan’s best natural installation, Central Park.

Peter D. Gerakaris, Rappaccini Origami Terrarium Installation, photo credit: Bergdorf Goodman 5/58 http://blog.bergdorfgoodman.com/windows

Peter D. Gerakaris, Rappaccini Origami Terrarium Installation, photo credit: Bergdorf Goodman 5/58 http://blog.bergdorfgoodman.com/windows

WXYZ by Laura Wass Installation, photo credit: Bergdorf Goodman 5/58 http://blog.bergdorfgoodman.com/windows

WXYZ by Laura Wass Installation, photo credit: Bergdorf Goodman 5/58 http://blog.bergdorfgoodman.com/windows

Adam Parker Smith Installation, photo credit: Bergdorf Goodman 5/58 http://blog.bergdorfgoodman.com/windows

Adam Parker Smith Installation, photo credit: Bergdorf Goodman 5/58 http://blog.bergdorfgoodman.com/windows

Kasper Sonne Installation, photo credit: Bergdorf Goodman 5/58 http://blog.bergdorfgoodman.com/windows

Kasper Sonne Installation, photo credit: Bergdorf Goodman 5/58 http://blog.bergdorfgoodman.com/windows

Mattia Biagi Installation, photo credit: Bergdorf Goodman 5/58 http://blog.bergdorfgoodman.com/windows

Mattia Biagi Installation, photo credit: Bergdorf Goodman 5/58 http://blog.bergdorfgoodman.com/windows

TEN ARTISTS FOR TEN SPACES: Christopher Astley * Mattia Biagi * Kristin Cammermeyer * Sebastian Errazuriz * Lionel Esteve * Peter D. Gerakaris * Andrea Mary Marshall * Adam Parker Smith * Kasper Sonne * WXYZ x Laura Wass

ABOUT BERGDORF GOODMAN: Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York’s Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. Bergdorf Goodman: The pinnacle of style, service, and imagination, since 1901.

ABOUT GREY AREA: Grey Area works in the space between art and life, producing collaborations, experiences and editions that provoke a re-contextualization of where art can exist.