January 2017 Featured Artist: MICHELE PRED

Michele Pred, Pred-a-Porter: Me Too, 2017, El wire on vintage purse


Michele Pred is a Swedish-American conceptual artist whose practice includes sculpture, assemblage and performance. Her work uncovers the cultural and political meaning behind everyday objects with a particular focus on themes like equal pay, reproductive rights and personal security. The artist’s limited edition series of Pred-à-Porter purses carrying slogans such as “Resist”, “My Body My Business” and “Me Too”, serve as canvases to marry the politically-charged messages of the Pro-Choice movement with representations of women’s modern economic power. The text on each purse can be lit up and set to constant or flash mode, and are meant to be carried and serve as small-scale political billboards. In 2016 Pred received a Pro-Choice Leadership Award from Personal PAC in Chicago. She is a founding member of the artist run For Freedoms Super PAC. Recent group exhibitions include For Freedoms at Jack Shainman Gallery in New York and The Future is Female at the 21C Museum. Her work is part of the permanent collection at The Berkeley Art Museum, The 21st Century Museum, The Fashion Institute of Technology (FIT) New York, The Contemporary Museum in Honolulu, The 9/11 Memorial Museum in New York, and is held in numerous corporate and private collections. Michele received her BFA from California College of the Arts, Oakland, CA.